Class Schedule

MBA 689-01 E-Business Communities --

Syllabus Classes References Student Info Guest Info

Class Schedule

	Class 1--August 28
	Class 2--September 4
	Class 3--September 11
	Class 4--September 18
	Class 5--September 25
	Class 6--October 2
	Class 7--October 9

	Class 8--October 16
	Class 9--October 23
	Class 10--October 30
	Class 11--November 6
	Class 12--November 13
	Class 13--November 20
	Class 14--November 27
	Class 15--December 4

Class 1--August 28

Introduction & Overview

Introduction & Overview, Five Secrets

Handouts:

	Syllabus
	The Essentials of MLA Style by Joseph Trimmer, Houghton Mifflin, 1996, pages 14-17.

Reading: Creating Community Online by Durlacher Corporation

Assignments for 9/11:

	A01: Offline Community
	A02: Project Proposal

Class 2--September 4

Labor Day

No class

Class 3--September 11

Nature of Community

Announcements

Submit and discuss Offline Community, and Project Proposals

Community Development Process

Assignments: Fong, Kaspers

Readings for next week:

	"Six Degrees of Lois Weisberg" by Malcolm Gladwell, author of The Tipping Point
	The Oracle of Bacon, at www.cs.virginia.edu/oracle
	Graphic of George Bush's connections http://www.xplane.com/portfolio/gwbimage.html
	Handout: Chapter 1 of Bowling Alone by Robert Putnam, Simon & Schuster, 2000

Class 4--September 18

Social Capital

Announcements

Guest: Alan Morris, Adjunct professor and consultant, Social Capital

Community Marketing

Handouts:

	Introduction from The Successful Marketing Plan by Hiebing & Cooper, NTC, 1997
	Viral Marketing by Jurvetson & Draper, http://www.drapervc.com/viralmarketing.html

Class 5--September 25

Community Systems

Announcements

Technology of Online Communities

Submit and discuss: Community Charter

Handouts:

	Chapter 15: Privacy, Spam, and Other Legal and Practical Issues from Poor Richard's Building Online Communities by Levine and Young, Top Floor, 2000.
	Chapter 1: Privacy and Electronic Commerce by Mary Cronin from Public Policy and the Internet, Impararto editor, Hoover, 2000.

Class 6--October 2

Legal Issues

Announcements

Guest: Dinah Szander, The Ehrlich Organization, Legal Issues

Submit and discuss: Marketing Plan

Handouts:

	Membership Agreements from www.ivanhoffman.com
	Competing against a community by Betsy Hardinger from www.openave.com
	Using Virtual Communities to Build Your Customer Base from knowledge.wharton.upenn.edu

Class 7--October 9

Viral Marketing

Announcements

Viral Marketing

Submit and discuss: Service Design

Handouts:

	How Virtual Communities Enhance Knowledge from knowledge.wharton.upenn.edu
	What's Your Strategy for Managing Knowledge? by Hansen, Nohria, and Thierney, *HBR*, March 1999.
	Communities of Practice by Wenger & Snyder, *HBR*, January 2000.