Evocative Writing assignment.
Practice writing writing to achieve a specific response. Create two
different versions of your resume each targeting a specific audience and
designed to evoke specific responses. The two audiences are:
- DotCom Ventures, a venture fund interested in funding your hip new
Internet startup.
- Ye Olde Traditional Company, a very conservative company that would
like you to remain with them for the rest of your career.
This assignment has two parts:
 | Define the specific emotional and action responses you would like to evoke from each audience. Document your desired
responses. |
| Using the desired responses as a guide, select the information,
organization, and language for each version of your resume that will evoke
the desired responses. |
Your deliverable should be four pages:
- Outline of desired responses for DotCom Ventures
- Resume for DotCom Ventures
- Outline of desired responses for Ye Olde Company
- Resume for Ye Olde Company
Use the same font, format, and design for both resumes.
Here is an example (adapted from Computer Lib by Ted Nelson, Tempus
Books, 1987):
Author's Credentials
| B.A. philosophy, Swarthmore, graduate study U. of Chicago |
| M.A. sociology, Harvard. |
| Research Assistant, Communications Research Institute, 1962-63. |
| Instructor in sociology, Vassar College, 1964-66. |
| Senior staff researcher, Harcourt Brace & World Publishers, 1966-67. |
| Consultant to Bell and CBS Laboratories, 1967-70. |
| Proprietor of the Nelson Organization, Inc., New York, 1969-72. |
Author's Counterculture Credentials
| Writer, showman, generalist, Gemini, moon in Libra, Gemini rising. |
| Author of what may have been the world's first rock musical, 1957. |
| Photographer for a year at Dr. Lilly's dolphin lab. |
| Attendee of the Great Woodstock Festival (like many others). |
| Lifelong media nut. Magazine collector; hung around TV studios as a
child. Compulsive explainer. Gimmicist by disposition, computerman by
accidestiny. |
|
