Today's Agenda:

Guest Speaker:  None

Student Presentation:  None

Case Analysis:  None

Assignments Due:  None

Topics:  Internet as a Communication Medium & Its Marketing Implications

Preparation for the Next Class:

Oral Presentation Prep:  News Brief by Team 1 (Brian K., Tom M., Marc W.)

Case:  BroadVision, and the accompanying Technology Note - Rules-Based Systems.  You may answer the following questions in your case analysis:

1. What does 1-to-1 marketing really mean?
2. What are the pros and cons of a Rules-Based System versus a Collaborative Filtering System?  Give examples to illustrate your point.
3. Besides profiling customers with their demographics, what other variables may be used to understand your customers?
4. Who are BroadVision's current competitors?  How do their competing products stack up against BroadVision's? 

Next Class's Topic:  Online Behavior Research Methodology

Readings:  None

Discussion Questions:

1. What do we know about people's online behavior?
2. What do we need to know about people's online behavior in order to help e-business marketing?
3. What's the accuracy level of available measures?
4. What can we infer from the available data?

Other Deliverables:  None