Feb 12
Today's Agenda:
Guest Speaker: Catherine Cox, Jupiter
Media Metrix
Student Presentation: Amazon
Plans to Charge Publishers Fee for Online Recommendations,
by Team 2 (Celine A, Rie K., Elaine S)
Case Analysis: None
Assignments Due: Team Paper/Project
Lecture Topics: Internet to
Enhance Offline Products
Preparation for the Next Class:
Case Prep: Cisco Systems Inc.: Managing Corporate Growth
Using an Intranet. You may answer the following questions in
your case analysis:
- Who does CEC intend to serve? What info do they need the
most? How was that info delivered offline prior to CEC?
- How well has CEC done to replace the offline info delivery? To
what extent do you feel people would opt to use the Web rather than
the old channel to find info, or vice versa?
- Can you think of other categories to be included in CEC?
(Criteria: help satisfy employees' needs, and save company's
resources.)
- The same logic may be applied to all other Web site development, in
Intranet, Extranet, or Internet. Please analyze the current USF
site, or the site you try to build or improve for your team project.
Readings: Seybold, CSF 1:
Discussion Questions for the new topic (Internet to Promote and Recruit
New Customers):
- What are the promotional tools available over the Internet?
How effective are they in achieving their intended goals?
- What are the impediments preventing such tools in achieving their
intended goals?
- How to improve their level of effectiveness?
Oral Presentation Prep: News Brief by Team 3 (Nicole
T., Helen W., Mary W.)
Other Deliverables: Individual Web Site
