March 5
Today's Agenda:
Guest Speaker: Emanuel Rosen, Author of the
best-seller book, "the
Anatomy of Buzz," on the subject of Word-of-Mouth
Marketing
Student Presentation: News Brief by Team 4 (Petty C, Roque M,)
Case Analysis: None
Assignments Due: Web Site Critique
Lecture Topics: Internet to
distribute Offline Products
Preparation for the Next Class:
Readings: Handouts
Case: Homegrocer.com. Recommended questions for
your preparation:
- What main benefits does Homegrocer offer to its customers?
What kind(s) of customers? How valuable are such benefits to
them? What are the drawbacks to the same customers, in
comparison to offline grocery stores? To what degree has the
Homegrocer management realized the pros and cons?
- Have you ever used online grocery sites? If you haven't, go
ahead visit www.HomeGrocer.com
(use 98033 as your ZIP to enter), or www.WebVan.com
if you wish, to experience the online shopping process. To what
extent do you like the experience? Do you feel your not using
the service was due to you unawareness of the service or some other
reason? How could HomeGrocer overcome the barrier and transform
you and someone like you into its regular customers?
- Can you think of certain Internet's intrinsic advantages that
Homergrocer may utilize to help improve its performance?
- There are many other online shopping sites for all kinds of consumer
goods. Do you have a favorite one that you frequently buy from?
What do you like the most about that site? What do you think
HomeGrocer could learn from that site?
Oral Presentation Prep: Review of Web Site Critiques, Team 1
through Team 4 (show the web site, orally discuss what's good and bad
about the site, and highlight what you are going to incorporate into the
site you are going to build for the term project). Be brief
(each team within 8 minutes, inclusive of Q&A).
Other Deliverables: None
