Jan 24

Today's Agenda:

Guest Speaker:  None

Student Presentation:  None

Case Analysis:  None

Assignments Due:  None

Discussion Topics/Questions:  Course Overview, Basic Web Page Construction & Publishing

Preparation for the Next Class:

Discussion Questions:  

1. As a communication medium, how does Internet differ from other types of media?
2. Many people regard Internet as a channel of distribution.  To what extent is this view correct?
3. Besides what has already been proposed and tried, what other things can Internet do to help marketing?
4. Assembly line technology led to mass production and low price.  Radio and TV technology led to mass promotion and branding.  What new marketing thinking & practice would Internet technology lead to?

Case Prep:  None

Oral Presentation Prep:  None