Feb 7

Today's Agenda:

Guest Speaker:  None

Student Presentation:  Yahoo under Repair, by Team 2 (Joel A., Chris M., Royce S.)

Case Analysis:  BroadVision

Assignments Due:  Case Paper

Lecture Topic:  Online Behavior Research Methodologies

Preparation for the Next Class:

Discussion Questions:

1. Why customer's self-help may be worth more than seller's help?
2. Give ideas how your business may use e-technology to facilitate customer's self-help.
3. When do customers need you to help do their jobs?
4. Give examples how e-technology may help your customers do their jobs, which may not be possible offline?

Oral Presentation Prep:  News Brief by Team 2 (Archie S., CristinaV., Zhu Y.)

Other Deliverables:  Term Paper/Project Proposal