Today's Agenda:

Guest Speaker:  None

Student Presentation:  Amazon Plans to Charge Publishers Fee for Online Recommendations, by Team 2 (Archie S., CristinaV., Zhu Y.)

Case Analysis:  None

Assignments Due:  Term Paper/Project Proposal

Lecture Topic:  Internet to Enhance Offline Products

Preparation for the Next Class:

1. Who does CEC intend to serve?  What info do they need the most?  How was that info delivered offline prior to CEC?
2. How well has CEC done to replace the offline info delivery?  To what extent do you feel people would opt to use the Web rather than the old channel to find info, or vice versa?
3. Can you think of other categories to be included in CEC?  (Criteria: help satisfy employees' needs, and save company's resources.)
4. The same logic may be applied to all other Web site development, in Intranet, Extranet, or Internet.  Please analyze the current USF site, or the site you try to build or improve for your team project.

Readings:  Seybold, CSF 1:

1. What are the promotional tools available over the Internet?  How effective are they in achieving their intended goals?
2. What are the impediments preventing such tools in achieving their intended goals?
3. How to improve their level of effectiveness?

Oral Presentation Prep:  News Brief by Team 3 (Ravi B., Shivani M., Swen W.)