MBA 683 E-Business Technology --
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MBA 683 E-Business Technology --
Syllabus Classes References Examples Student Info Guest Info
|
University
of San Francisco, Graduate School of Business
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 | Basic Internet Technology (management view) |
| E-Business Systems Architecture |
| Security and Risk Management Techniques |
| Online Payment Systems |
| Designing Interactive Services |
| Database Backed Web Sites |
| Server Log Data Analysis |
| Project Management |
| Evaluating products and vendors |
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Class 1--January 25 |
Introduction & Basics |
Introduction & Overview, Basic Internet Technology, Just Enough Networking
Assignment: Bring three ideas for online services to class on 2/08
Assignment: A01: Evocative Writing due 2/08 (should say 2/01)
Handouts:
Class 2--February 1 |
Navigation and Data Modeling |
Announcements, Data Modeling, Web Site Navigation, E-Commerce Trust
Assignment due: A01: Evocative Writing,
Assignment: A02: Testing Your Writing
Handout: Often, the bells and whistles backfire by Rebecca Clay, Monitor on Psychology
Class 3--February 8 |
Web Page Design |
Guest: Geoff Peck, Peck Labs, Inc. Web Page Design
Assignment due: Ideas for online services
Brainstorming: Ideas for Services
Assignment due: A02: Testing Your Writing
Assignment: A05: Project Proposal due 2/15
Assignment: A06: Personal DB Part I due 2/15
Assignment: A03: Personal Web Site due 2/22
Class 4--February 15 |
Database Programming |
Announcements, Database Design
Database Programming example SQL in a text file
Assignment: A07: Personal DB Part II due 3/01
Assignment due: A05: Project Proposal
Assignment due: A06: Personal DB Part I exchange and check data models in class.
Class 5--February 22 |
ACS and Scorecard.org |
Guest: Dave Abercrombie, LocusPocus
| Scorecard.org |
| Community Systems and the Ars Digita Community System (ACS) Toolkit |
| Slides: wimpy.arsdigita.com/public/user-top.adp?user_id=10323 |
Assignment: A04: Team Web Site due 3/08
Class 6--March 1 |
DB Backed Web Pages |
Announcements, DB Backed Web Pages & TCL
Assignment: A08: Personal DB Part III due 3/22
Handout:
| How It Works edited by Jeffrey Davis from Business 2.0, February 2000, pages 112-140. |
| Forms from HTML the definitive guide Musciano & Kennedy, O'Reilly, 1998, pages 319-351. |
Class 7--March 8 |
DB Web II, Usability, E-B Enable |
Announcements, DB Backed Webs II, Internationalization, Usability Testing
Class 8--March 15 |
Spring Break--No Class |
Class 9--March 22 |
DB Web III |
Announcements, DB Backed Webs III
Application Service Providers: Usinternetworking, PowerPoint, Corio PowerPoint
Content Managers T06: Vignette, T05: Interwoven PowerPoint, Word
Assignment due: A08: Personal DB Part III
Assignment due: A09: Project Status Report.
Class 10--March 29 |
Security |
Announcements, Security, Viral Marketing, Refer-A-Friend
Middleware T04: BEA Systems, PowerPoint
Class 11--April 5 |
marchFIRST.com |
Guest speaker: Tim Oborne, marchFIRST.com
Configurators T03: Calico Commerce T02: FirePond
Class 12--April 12 |
Holy Thursday--no class |
No class, no lab on 4/14
Class 13--April 19 |
AudioBasket.com |
Guest: John Vlahos, AudioBasket.com PowerPoint
Customer Relationship Management Siebel T01: Clarify PowerPoint
Market Makers T06: Ariba, T05: Commerce One PowerPoint, Word
Business Intelligence T04: Cognos PowerPoint, T03: MicroStrategy PowerPoint
Class 14--April 26 |
Usability Testing Festival |
Assignment due: A13 Usability Testing
Note: class will be held in CO 226 computer lab.
Part I: Testing by Teams 5-7 with Teams 1-4 as test subjects
Part II: Testing by Teams 1-4 with Teams 5-7 as test subjects
Profilers T02: E.piphany PowerPoint, T01: Personify PowerPoint
Class 15--May 3 |
Project Presentations I |
Project Presentations by Teams 2 PowerPoint, 4 PowerPoint, 6 PowerPoint
Assignment: A14 Project Report and Presentation
Assignment: A15 Post Mortem
Class 16--May 10 |
Project Presentations II |
Project Presentations by Teams 1 PowerPoint, 3 PowerPoint, 5 PowerPoint, 7 PowerPoint
Evaluation forms
Assignment due May 10 for Teams 2, 4, 6: Project Reports and Individual Postmortems.
Assignment due May 17 for Teams 1, 3, 5, 7: Project Reports and Individual Postmortems.
This section provides a general overview of assignments and the course project. Specific assignment information will be found in the Class Schedule and the page for each assignment.
Guest speakers will discuss their experience with e-business. You will learn more if you are prepared to ask relevant questions. Please review the background information and prepare questions in advance for each guest speaker.
There will be a series of individual assignments designed to build Web authoring and design skills. It is important that you do your own work in order to build these skills.
Deliverables will be defined with each assignment.
Each team will write up and present two vendor evaluations. Your evaluation should include:
| What products or services does the company offer? Focus on the topic given and exclude other products or services. |
| Why would a company want these products/services? What are the benefits? |
| Who are their major customers for this product/service? |
| How much does it cost and how long would it take to install? |
| How does your vendor compare with the other vendors listed in the assignment? |
Your deliverables include:
| An in class presentation on the vendor and their products. |
| A short paper, 5 pages max. |
High quality evaluations will include information from reviews, analyst reports, customer comments, and other sources.
The course project will give you an opportunity to integrate what you have learned in this course, apply these concepts in a realistic setting, and increase your knowledge of e-business technology.
You will:
| Design an interactive service for the Internet (or a company Intranet) that includes a database component. |
| Build a working prototype demonstrating key features of the service. |
| Test your prototype for usability. |
| Prepare the service specifications. |
| Propose your service for approval and funding. |
You will present your proposal to the class and receive their feedback that you may incorporate into your final paper and the actual client presentation.
Pick a real organization for your project where you have access to the management and their cooperation. Identify a specific problem or opportunity for a new online service. This could include a new product or service offering, support channel, supplier integration, etc.
Write a proposal where you:
| Describe and analyze the problem or opportunity | ||||||||||
| Propose a specific service solution complete with:
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| Identify ways in which this service will impact the organization's profits | ||||||||||
| Address any risks or concerns including security, reliability, scalability. |
Write the paper from the perspective of a consultant addressing a specific person in the client organization. Names and company information may be disguised. Assume that your reader has other pressing concerns and must be convinced to pay attention and take action.
Each report must include an executive summary that delivers key observations, recommendations, and points on a single page. Reports should be no more than 20 pages, plus attachments if required.
Key project dates are:
| February 8: Brainstorm possible topics in class. |
| February 15: Submit a one page summary identifying the client, service, team and plan. Topics are subject to approval. |
| March 22: Submit a one page Status Report summarizing completed tasks, remaining tasks, problems encountered, and solutions. |
| April 26: Usability Testing Festival, teams test their prototypes on classmates. |
| May 3, 10: Present to class and get feedback. |
| May 10, 17: Final report documents due. |
| Label the first page with the course number, the assignment, the due date, team number (for team assignments) and your name or the names of all team members (in alphabetical order by last name). |
| Subsequent pages must include the assignment, your name(s), and page numbers. |
| Organize your ideas into a structure that suits the assignment and emphasizes the points you want to make. |
| Use American business English with proper grammar, spelling, and punctuation as if you were writing for a consulting client. |
| Neatness counts. All assignments are expected to be legible with 12-point type. |
| Papers should be stapled or fastened with metal binder clips. Please, no paperclips, notebooks, bindings, report covers, etc. |
All written assignments and presentation materials will be posted to the class Web site for the benefit of other students. Please e-mail assignments before class and follow the file naming convention described below.
Please use this standard file naming convention for assignments that you submit:
| letter t as in technology |
| due date as MMDD |
| hyphen |
| team number for team assignments or last name-first name for individual assignments |
| standard Microsoft Office extension: doc, htm, ppt, xls, etc. |
A Word document from team 2 due on September 1 would be t0901-02.doc
It is also helpful if you update the Title and Subject properties for Microsoft Office documents. You can access these fields by going to the File menu and selecting Properties and the Summary tab.
You are responsible for your learning and for helping your classmates. We will take a cooperative approach to researching and sharing information.
This course will improve your ability to:
| Use a consulting approach to analyze a situation, evaluate alternatives, and create an action plan that includes follow-up or measurement techniques. |
| Think creatively using business, marketing, and technology skills. |
| Communicate effectively and concisely. |
Internet use will be an integral part of this course including:
| The class Web site at www.ehrlichorg.com/01s-tech/ contains course materials, class notes, references, assignments, and other information. |
| E-mail for questions and assignments. |
| Collaboration tools for project work. |
This course will not be graded on a curve. Grades will be based on:
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35% |
Individual assignments |
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30% |
Vendor evaluations |
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35% |
Course Project including the report and presentation |
Written assignments will be graded on:
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Content, |
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Organization, |
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Expression, including proper use of Business English, and |
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Mechanics including format and proper citations. |
All members will receive the same grades for Team assignments. You are responsible for assuring that everyone contributes to the success of your team.
Assignments build upon each other, it is important that you keep up with the work. Grades will be reduced for late assignments.
Students are expected to abide by the Graduate School of Management Honor Code and other USF policies on Academic Honesty. Unauthorized assistance, misrepresentations, and misuse of resources are not acceptable.
Any text, graphic, or other intellectual property that is not of your own creation, including material from Web sites, must be identifies as a quotation and cited according to MLA style. See The Essentials of MLA Style by Joseph Trimmer, Houghton Mifflin, 1996, starting on page 14. Grades will be reduced for missing or improper citations.
Assignments may be checked using www.plagiarism.org and other techniques to detect plagiarism. Plagiarism may result in a failing grade for the assignment or the course.
Discussion and participation in class are essential parts of this course. Students who miss more than two classes may be penalized.
My slides and materials will be posted to the Web site before each class. I will also post materials from guest speakers who are willing to provide copies. If anyone wants to share their class notes, e-mail them to me and I will post them.
Any papers that include company confidential information should be clearly marked as confidential. Confidential papers will not be posted on the Web site.
This syllabus provides a general plan for the course. Things happen and changes may be necessary. Check the class Web site for the latest information.
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© 2001 by Chuck Ehrlich, all rights reserved. Comments to webmaster. Updated on January 21, 2000. |
