EMBA 741 E-Business Trends --

Class Schedule
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Class Schedule 

Class 1--March 17
Class 2--March 23
Class 3--March 31
Class 4--April 6
Class 5--April 21
Class 6--April 27
Class 7--May 5
Class 8--May 11
Class 9--May 12

Class 1--March 17 

Introduction & Overview

Announcements and Overview, Economics of Information, 
E-Commerce Overview, B2C and C2C, B2B

Assignments:

  1. Read chapters 1, 2 in Rayport and Jaworski
  2. Trend Summary 1

Handouts: 

  1. Syllabus from www.ehrlichorg.com/01s-trnd/whole-syllabus.htm 
  2. Strategy and the Internet by Michael Porter, HBR, March 2001
  3. Meeting the Challenge of Disruptive Change by Clayton Christensen, HBR March 2000
  4. Going Digital? Think First by Geoffrey Colvin, Fortune, November 13, 2000
  5. We have lift-off, The Economist, February 3, 2001

Class 2--March 23

Market Opportunity Analysis

Announcements, Market Opportunity Analysis

Assignments:

  1. Read chapter 3 in Rayport and Jaworski
  2. Trend Summary 2

Class 3--March 31

  Business Models

Announcements, Business Models

Assignments:

  1. Read chapter 4 in Rayport and Jaworski
  2. Trend Scan 1

Handout: excerpt from The Economist Technology Quarterly March 24, 2001

Class 4--April 6

Customer Interface

Announcements, Customer Interface, Usability Testing

Assignments:

  1. Read chapter 5 in Rayport and Jaworski
  2. Trend Summary 3

Class 5--April 21

Marketing & Branding

Announcements, Marketing Communications & Branding

Guest: Steve Winingham, USPS

Trends: Discuss Scan 1

Assignments:

  1. Read chapter 6 in Rayport and Jaworski
  2. Trend Summary 4

Class 6--April 27

Implementation

Announcements, Implementation & Innovation

Guest: Stuart Marcoon, formerly with HotJobs.com PowerPoint

Handouts:

  1. The Semantic Web by Berners-Lee, Hendler & Lassila, Scientific American, May 2001. www.sciam.com/2001/0501issue/0501berners-lee.html 
  2. How It Works edited by Jeffrey Davis from Business 2.0, February 2000, pages 112-140.

Assignments:

  1. Read chapter 7 in Rayport and Jaworski
  2. Trend Scan 2

Class 7--May 5

Metrics

Announcements, E-B Planning, Implementing AudioBasket.com (courtesy of John Vlahos), Metrics

Guest: Dale Smith, Paretometric Consulting Group, PDF Slides

Handouts:

  1. Using the Balanced Scorecard as a Strategic Management System, Kaplan & Norton, Harvard Business Review, January 1996.

Assignments:

  1. Read chapter 8 in Rayport and Jaworski

Class 8--May 11

Valuation, Project Presentations I

Announcements, Valuation

Handouts:

  1. Valuing dot-coms by Desment et. al., The McKinsey Quarterly, 2000 number 1
  2. Valuing dot-coms after the fall by Koller, The McKinsey Quarterly, 2001 number 2

Project Presentations: Team 1, Team 3, Team 5

Class 9--May 12

Project Presentations II

Announcements

Trends: Discuss Scan 2

Project Presentations: Team 2, Team 4

Evaluations

NOTE: class meets in CO 223

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© 2001 by Chuck Ehrlich, all rights reserved.  Comments to webmaster.  Updated on May 10, 2001.