MBA 684 E-Business Marketing --

Class Schedule
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Class Schedule 

 Class 1--January 30
  Intro and Overview

Handouts

 Class 2--February 6
  Business Models

Handouts

    • Paper on the USF Conference from 1999
    • The Science of Desire from Baseline, December, 2002
    • Boost Your Marketing ROI with Experimental Design by Almquist & Wyner, HBR, October 2001

 Class 3--February 13
  Internet Consumers, Plan Review

Assignments due

 Class 4--February 20
  Internet Consumers

 Class 5--February 27
  Branding

Assignments due

 Class 6--March 6
  Customer Acquistion

 Class 7--March 13
  Direct Response Marketing

 Class 8--March 20
  Spring Break--no class

 Class 9--March 27
  Data Mining

Assignments due

 Class 10--April 3
  Google, Case: Boo.com

Assignments due

 Class 11--April 10
  No class--USF Business Plan Competition

 Class 12--April 17
  No class--Easter Holiday

 Class 13--April 24
  Privacy, Case: Doubleclick

Assignments due

 Class 14--May 1
  Web Development, Case: NTT Docomo

Assignments due

 Class 15--May 8
  Internet Strategy Presentations

Assignments due

 Class 16--May 15
  Class Project Presentation

Assignments due

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