MBA 684 E-Business Marketing --

References
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References (last update  02/17/03 11:04 AM)

Marketing

Entrepreneurial Marketing by Morgan et. al., Wiley, 2001.
Good treatment of marketing strategies for entrepreneurial ventures from Wharton.
Crossing the Chasm by Geoffrey Moore, Harper, 2002.
Classic book on marketing high-tech products. Be sure to get the revised edition.
Chasm Companion by Paul Wiefels, Harper, 2002
One of Moore's associates explains how apply the ideas from Crossing the Chasm.
Marketing Plan articles from Palo Alto Software www.mplans.com 

E-Business Strategy

Place to Space by Weill & Vitale, HBS Press, 2001.

e-Business 2.0 by Kalakota & Robinson, Addison Wesley, 2001

The Seven Steps to Nirvana by Sawhney & Zabin, McGraw Hill, 2001
Patricia Seybold: Customers.com, Times, 1998; The Customer Revolution, Crown 2001.  
Also reports and info from Patricia Seybold Group on customer relationship management.

 

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