References (last update 04/15/03 03:22 PM)
Business Planning & Entrepreneurship
 |
High Tech Start Up by John Nesheim, Free Press, 2000.
|
| Smartups
by Rob Ryan, Cornell University Press, 2002. Previously published as Entrepreneur
America.
Practical advice from the founder of Ascend Communications who now runs a
boot camp for startups (www.entrepreneur-america.com).
Good chapter on what to do after you get the money.
|
| The
Leap by Tom Ashbrook, Houghton Mifflin, 2000.
Exciting first person story by a journalist turned dot com entrepreneur. An
insider's view of the highs and lows of the startup process. Well written.
|
|
The Silicon Valley Way by Elton Sherwin,
Prima, 1998.
Fun, easy read that is filled with good questions to help you decide if your idea is
viable.
|
| New Venture Creation 5th edition by Jeffry Timmons, Irwin McGraw
Hill, 1999.
Classic textbook on entrepreneurship with lots of solid information.
However, the writing style is soporific, the update 'for the 21st
century' is superficial, and many of the examples are very dated. |
| Entrepreneurship in Action by Mary Coulter, Prentice Hall, 2001.
Basic introduction to business and entrepreneurship with lots of examples and good material, primarily
targeting small business. |
| Harvard Business Review on Entrepreneurship, HBS Press, 1999.
Collection of HBR articles going back to 1985, some good information. |
| PWC
Vision To Reality entrepreneur resource center
Resources including business plans and templates. |
| UC Berkeley Business Plan Competition. |
| FastTrac Center http://www.fasttrac.org |
| EntreWorld.org |
| MIT Entrepreneurship Center:
|
E-Business Strategy
Financing
| Angel Investing by Osnabrugge & Robinson, Jossey-Bass, 2000.
Looks at both sides of the angel investing process. |
| Confessions of a Venture Capitalist by Ruthann Quindlen, Warner
Books, 2000. VC explains how the business works. |
| The Ernst & Young Guide to the IPO Value Journey by Blowers et.
al., Wiley, 1999. Guide to the IPO process. |
| Financing the New Venture by Mark Long, Adams Media, 2000.
A practical guide to the process of raising capital from angels, VC,
etc. |
| Fundamentals of Venture Capital by Joseph Bartlett, Madison Books,
1999. Explains history and process for VC. |
| Venture Capital: A
Strategy For High Technology Companies by Jacqueline Daunt of Fenwick
& West http://www.fenwick.com/pub/corp_pubs/vencap/Venture_Capital_2002.htm |
Venture Capital Info/Reports
Marketing
| Entrepreneurial Marketing by Morgan et. al., Wiley, 2001.
Good treatment of marketing strategies for entrepreneurial ventures from
Wharton. |
| Crossing the Chasm by Geoffrey Moore, Harper, 2002.
Classic book on marketing high-tech products. Be sure to get the revised
edition. |
| Chasm Companion by Paul Wiefels, Harper, 2002
One of Moore's associates explains how apply the ideas from Crossing the
Chasm. |
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