August 28 Class Materials

Introduction, Overview, Evolution of E-Commerce, Five Secrets

Paper handout: Exploiting the Virtual Value Chain by Jeffery Rayport and John Sviokla, Harvard Business Review, November, 1995

Assignments for 8/30 and 9/09

Individual online questionnaire due on 8/30 or earlier

Click here to complete the online questionnaire.  

Entire class assignment due on 9/09

Business Model Survey

1. Find a list of the Top 50 Web sites for July 1999 based on the number of unique visitors  to each site.  You will also need the number of visitors per site.
2. Identify what Business Model is used by each of the sites on this list.
3. Analyze the results and prepare a presentation explaining which Business Models are most popular with site operators (i.e. used by the most sites) and which business models are attracting the most visitors.  
4. Note any surprising or unexpected results.
5. Document your results in a short paper and associated spreadsheet.

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