Class 7

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October 7 Class Materials

Announcements

Guest Speaker: Bob Yakominich  

How the Ticketmaster Online-CitySearch business model has evolved and the partnership issues faced by the organization.

Case assignment

Web Site Blues (HBR article handed out on 9/30).  Prepare a short paper individually.  Maximum length is 3 pages.  Hand in a paper copy and post a copy on your team Web site.  Do not e-mail this assignment to me.

Two part assignment: 

  1. Read the case, identify the issues, make and justify your recommendation.
  2. Read the four expert opinions and comment on them.

We will discuss this case in class.

Handouts: 
Developing the e-Business Design (Chapter 11) from e-Business Roadmap for Success by Ravi Kalakota and Marcia Robinson, Addison Wesley, 1999.
Organizing for the Net (Chapter 14) from Principles of Internet Marketing by Ward Hanson, South-Western College Publishing, 2000.
Business Week e.biz, March 22, 1999.  These are the articles recommended by Steve Winingham.
CD-ROMS, Online Databases, and Computer Networks from The Essentials of MLA Style by Joseph Trimmer, Houghton Mifflin, 1996.
 

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