The E-Corporation by Gary Hamel and Jeff Sampler, Fortune, December 7, 1998, page 81. A call to action for management.

Managing in the Marketspace by Jeffery Rayport and John Sviokla, Harvard Business Review, November-December 1994, page 141.

Strategy and the New Economics of Information by Philip Evans and Thomas Wurster, Harvard Business Review, September-October 1997, page 71.

New Rules for the New Economy by Kevin Kelly, Wired September 1997. Also available from www.wired.com/wired/archive/5.09/newrules_pr.html. The short version of New Rules, see below for the book.

New Rules for the New Economy by Kevin Kelly, Viking, 1998. Describes the fundamental principles of networks as the basis for the new economy. A good overview of high level issues, not a detailed or practical as Information Rules.

Information Rules by Carl Shapiro and Hal Varian, Harvard Business School Press, 1999. Excellent guide to the understanding the rules of the new information economy and applying them in real life. A must read for publishers and information providers. Also covers many telecommunications issues.

Versioning: The Smart Way to Sell Information by Carl Shapiro and Hal Varian, Harvard Business Review, November-December 1998, page 106. Basically chapter 3 of Information Rules as an article, not a good substitute for the whole book.

Net Gain by John Hagel and Arthur Armstrong, Harvard Business School Press, 1997. The future of the online economy, information providers, and virtual communities according to the leaders of McKinsey & Company’s multimedia practice.

BLUR the speed of change in the connected economy by Stan Davis and Christopher Meyer, Addison-Wesley, 1998.  Speed, Intangibles, and Connectivity the three forces changing business in the new economy.  A world wehre the rate of change is so fast it's only a blur.  Another breathless view of the new economy including some good insights.

Unleashing the Killer App by Larry Downes and Chunka Mui, Harvard Business School Press, 1998. Good overview of business strategy issues for the digital age.

Co-opetition by Adam Brandenburger and Barry Nalebuff, Currency Doubleday, 1996. Strategy combining competition and cooperation and game theory analysis of situations. Not specific to the Internet but covers the Value Net and other thinking tools for analyzing situations and structuring alliances.

Increasing returns and the new world of business by Brian Arthur, Harvard Business Review, July 1996, pages 100-109. A good introduction to the concept of increasing economic returns.

Customers.com by Patricia Seybold, Times Press, 1998. An excellent overview of electronic commerce issues for both consumer and business markets.

Customers.com Handbook, Patricia Seybold and Ronni Marshak, Patricia Seybold Group, 1998.  Available free from www.customers.com.   A reasonable implementation guide that is part sales brochure.  Seybold likes workshops with 100 or more participants; I find that smaller groups are much more effective.

Opening Digital Markets second edition by Walid Mougayar, McGraw Hill, 1998. Business strategies and plans for e-commerce including case examples.

The Search for Digital Excellence by James Ware, Judith Gebauer, Amir Hartman, and Malu Roldan, McGraw Hill, 1998. This book provides a good overview of electronic commerce with some interesting cases (circa 1997) and good identification of related organizational issues. Technology descriptions in Chapter 3 are superficial and ‘thin client’ appears too often.

The Economics of Electronic Commerce by Soon-Yong Choi, Dale Stahl, and Andrew Whinston, Macmillan, 1997. One of the only e-commerce text books around.

Understanding Electronic Commerce by David Kosiur, Microsoft Press, 1997.  Basic introduction to e-commerce.  Good security section (Chapter 4).

Web Commerce by Kate Maddox and Dana Blankenhorn, Wiley 1998. Dana finished the book after Kate took a new job and it shows. Some good information, some dated information, but mostly superficial.

Net Results by US Web and Rick Bruner, Hayden Books, 1998. Good coverage of Web marketing including techniques for ‘audience development’ or attracting attention without paid advertising.

Customer Connections by Robert Wayland and Paul Cole, Harvard Business School Press, 1997. Very good treatment of the value compass, customer economics, and customer based strategy.

Enterprise One to One by Don Peppers and Martha Rogers, Currency Doubleday, 1997. A good introduction to the customer focussed organization. Not an Internet marketing book per se but covers customer interaction strategies in detail.

Dead on Target by Rick Bruner in New Media, November 1998, page 32. See also the CPM chart on page 14.

Advertising on the Internet by Robbin Zeff and Brad Aronson, Wiley, 1997. A reasonable introduction to Internet Advertising. Obviously a book that was put together in a hurry.

The Internet Advertising Report by Mary Meeker, Harper Business, 1997. A useful reference by a Morgan Stanley analyst, but somewhat dated. Some updated statistics and related information can be found at www.ms.com in the Insights area.

Branding on the Net by Ellen Neuborne and Robert Hof in Business Week, November 9, 1998, page 76.

Strategic Brand Management by Kevin Keller, Prentice Hall, 1998. Textbook on branding recommended by Professor Sawhney of the Kellogg School.

Making Bill by Elizabeth Lesly Stevens in Brill's Content, September 1998, page 100.  A detailed look at the public relations machine managing the images of Bill Gates and Microsoft.

Chemdex.com Case, Harvard Business School Publishing case 9-898-076. Great example of a clear and compelling business case.

How to Write a Great Business Plan by William Sahlman, Harvard Business Review, July-August 1997, page 98.

The Successful Business Plan: Secrets & Strategies by Rhonda Abrams, Oasis Press, 1993. A good basic business planning text.

Webmaster in a Nutshell by Stephen Spainhour and Valerie Quercia, O’Reilly, 1996. A concise and somewhat cryptic reference work covering HTML, CGI, HTTP, and other Web technologies in a small book.

Wilde's WWW by Erik Wilde, Springer, 1999.  Technical foundations of the World Wide Web explained.  Big but well organized so you can look up what you need.

The Business Internet and Intranets by Peter Keen, Walid Mougayar, and Tracy Torregrossa, Harvard Business School Publishing, 1998. Defines Internet terms and explains the concepts using business oriented language.

Designing Systems for Internet Commerce by Winfield Treese and Lawerence Stewart, Addison Wesley, 1998.  Business and technical considerations for Internet applications from the Chief Scientist at Open Market.

XML a Primer by Simon St. Laurent, MIS:Press, 1998.

Visual Explanations by Edward Tufte, Graphics Press, 1997. Pages 146-150 outline the basic principles of Web design, or user interface design in general, in a few pages. Tufte’s books (The Visual Display of Quantitative Information, Envisioning Information, and this one) are required reading for anyone designing systems that display quantitative information, multidimensional data, etc.

Surfing the World Wide Waste: Why Some Web Sites Work and Others Don’t interview with David Siegel in Harvard Communications Update December 1998, available at www.hbsp.harvard.edu.

Users First columns by Jakob Nielsen on ZDNet at www.zdnet.com/devhead/.

Information Architecture for the World Wide Web by Louis Rosenfeld and Peter Morville, O'Reilly, 1998.  How to design Web sites for growth, management, navigation, and ease of use.

Web Design in a Nutshell by Jennifer Niederst, O'Reilly, 1999.   Covers the technical aspects of Web design including Dynamic HTML, XML, embedded fonts, and internationalization.

Designing Websites with Authority: secrets of an information architect by Jakob Neilsen. Not yet published, currently expected in May 1999.

The Design of Everyday Things (originally The Psychology of Everyday Things) by Donald Norman, Currency/Doubleday, 1990. A classic book, provides an introduction to the art and science of functional design and is fun to read. Norman’s more recent books have more emphasis on the humanization of technology.

Philip and Alex’s Guide to Web Publishing by Philip Greenspun, Morgan Kaufmann, 1999.  A heavy new book from the author of Database Backed Web Sites with lots of good information and nice photos.  The author's Web site (www.photo.net) is also recommended.

Secrets of Successful Web Sites by David Siegel, Hayden Books, 1997. Part II deals with project management and the development of Web sites. There is some good information here, and lots of attitude, from people who have been learning about project management the hard way.

Buying Web Services by J. P. Frenza, Wiley, 1999. A ‘survival guide’ to outsourcing Web development services.

Applied Cryptography by Bruce Schneier, Wiley, 1995.  Recommended reference on security protocols and algorithms.

Computer Security and the Internet, special report in Scientific American, October 1998. Not available from the Scientific American Web site.

Internet Security for Business by Terry Bernstein (Editor), Wiley, 1996.  Recommended non technical security guide.

Firewalls Fend Off Invasions from the Net by Steven Lodin and Christoph Schuba, IEEE Spectrum, Februrary 1998.

Firewalls and Internet Security: Repelling the Wily Hacker by William R. Cheswick and Steven M. Bellovin, Addison-Wesley, 1994.  Good introduction to TCP/IP level security issues and an unexpectedly easy read, may be somewhat dated.

The Cuckoo's Egg : Tracking a Spy Through the Maze of Computer Espionage by Clifford Stoll, Pocket Books, 1995.  An 'old' book about Internet hacking circa 1989 that illustrates many issues that are still relevant today and provides entertaining reading.

CERT Coordination Center, the Computer Emergency Response Team.

Entrust Technologies Security White Papers available at www.entrust.com/resources/whitepapers_nojava.htm.

FIRST Team, the Forum of Incident Response and Security Teams.

Verisign Security White Papers at www.verisign.com.

Security Info supported by industry vendors.

Trusted Systems by Mark Stefik, Scientific American, March 1998. Available at www.sciam.com/0397issue/0397stefik.html.

W3C Security Resources at www.w3.org/Security/ includes links to many security specifications and frequently asked questions.

Privacy Issues

WWW Consortium privacy information at www.w3.org/privacy/ and the Platform for Privacy Preferences P3P project information at www.w3.org/p3p/.

The Transparent Society by David Brin, Addison Wesley, 1998.

Direct Marketing Association

Electronic Privacy Information Center

Federal Trade Commission

Online Privacy Alliance

Privacy International

TRUSTe Program.

The New Math of Ownership by Bill Gross, Harvard Business Review, November-December 1998, page 68. Also available from www.idealab.com/news/. Good article on Idealab and the benefits of creating off small focussed companies.

What makes a leader? by Daniel Goleman, Harvard Business Review, November-December 1998, page 92. IQ and technical skills are not enough, emotional intelligence is required for leadership. Includes information on building emotional intelligence that is not in the book (below).

Working with Emotional Intelligence by Daniel Goleman, Bantam Books, 1998. More detail on the Emotional Intelligence research findings.